The Hispanic Wealth Project Launches NAHREP REACH Labs Program

Also Announces First Innovation Showcase for August 18th, 2023
SAN DIEGO—August 1, 2023— The Hispanic Wealth Project™ (HWP) and the National Association of Hispanic Real Estate Professionals (NAHREP®) today announced the launch of NAHREP REACH Labs, a program to help the 40,000 NAHREP members and others in the real estate and mortgage industry engage with the startup community and source innovation faster, more efficiently and more effectively.

“The NAHREP REACH Labs Innovation Showcases offer opportunities for our 40,000 members to be at the forefront of PropTech trends, thereby giving them a significant advantage as new technologies continue to be integrated into more traditional ways of doing business,” said Nuria Rivera, 2023 NAHREP President.

As part of the REACH Labs program, HWP and NAHREP will host a series of Innovation Showcases, which will provide startups the opportunity to present their products to NAHREP members and others in the industry, and in turn will help attendees adopt new technologies to help them better serve their own clients.

“REACH Labs was created in 2021 to help REALTOR-focused organizations connect more deeply with the startup ecosystem and get useful technology into the hands of members faster. We are extremely excited to be working with NAHREP on the first REACH lab to be run by a national organization, focusing on Hispanic-led startups,” said Dave T. Garland, Managing Partner, Second Century Ventures & REACH.

The first Innovation Showcase will be held virtually during NAHREP TechCon 2023 on August 18, 2023 at 10 a.m. PST. At this event, a number of Latino PropTech startup founders will share their groundbreaking solutions aimed at revolutionizing the industry. The following Latino PropTech startups will present:

  • Arx City: AI powered recommendation engine to source and evaluate real estate projects in minutes.
  • FairClose: The first online marketplace for off-market residential real estate with verified sellers, validated properties, and certified buyers.
  • Imagine-X: Digital twins to help with the sales process for existing and unbuilt real estate.
  • Offer: A mobile-first real estate transaction platform to originate, manage, and execute the home buying process for realtors.

Individuals interested in seeing the first Innovation Showcase can register for NAHREP TechCon 2023, which includes four days of virtual programming from August 15-18 focused on the latest real estate technology innovations.

The second Innovation Showcase will take place in-person on September 28, 2023 at the NAHREP at L’ATTITUDE conference in Miami.

“We are excited to partner with Second Century Ventures to offer a NAHREP REACH Labs program, and regularly host associated Innovation Showcases,” said Sara Rodriguez, Hispanic Wealth Project Chairperson, “This program and these events will provide tremendous value to attendees, allowing them to adopt technology that will benefit and scale their businesses.”

Startup founders who are interested in presenting at future Innovation Showcases and investors who would like to introduce their portfolio companies to NAHREP REACH Labs can reach out to HWP Program Manager Melissa Cossio at

About The Hispanic Wealth Project (HWP)
The Hispanic Wealth Project is a non-profit 501c3 whose mission is to empower the Hispanic community in America through education and programmatic efforts around diversified wealth building, small business sustainability, and wealth creation through real estate.

The National Association of Hispanic Real Estate Professionals® (NAHREP®), a nonprofit 501(c)6 trade association, is dedicated to advancing sustainable homeownership for the Hispanic community in America. NAHREP has a network of over 40,000 real estate professionals and 100 local chapters nationwide, hosting several national events per year and publishing multiple industry cornerstone reports annually and multimedia content. Join us in advocating for policies that grow sustainable Latino homeownership, read our 2023 policy priorities here.

About NAR REACH Labs
The NAR REACH Labs program helps Realtor® Associations engage with the startup community and source innovation for members more quickly, efficiently and effectively. REACH Labs are staffed and operated by local associations with support from the REACH scale-up program. Each association can leverage well-established REACH techniques and processes to build relationships with local technology investors, incubators, university programs and entrepreneurs, who all play a vital role in the tech startup ecosystem. Associations present selected startups to their members through quarterly “Innovation Showcases,” which empower attendees to learn about and provide feedback on these new tech solutions. Learn more at

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