Hispanic Wealth Project Unveils New Brand Identity

Emphasis on Latino Unity, Resilience, and Entrepreneurial Spirit
San Diego, CA—May 31, 2023—The Hispanic Wealth Project (HWP) is thrilled to announce the launch of its new brand identity which reflects the Latino community and small business owners' drive toward financial success and wealth creation.

The rebranding initiative reflects HWP's commitment to creating an ecosystem for Hispanic household wealth by empowering Latinos to fully participate and prosper in the U.S. economy. With a strategic focus on sustainable homeownership, small business development, and financial education, HWP is dedicated to providing resources, support, and opportunities for Latinos to thrive.

"We are excited to unveil our new brand identity, which reinforces our commitment to empowering the Latino community and supporting small business owners," said Sara Rodriguez, Chairperson at the Hispanic Wealth Project. "Our rebranding emphasizes a relentless commitment to fostering economic prosperity, financial education, and wealth creation among Latinos."

The refreshed brand identity features a dynamic logo that embodies the Latino community's unity, resilience, diversity, and entrepreneurial spirit. The vibrant color palette and eclectic visual language reflect HWP's mission to drive innovation and progress while promoting economic well-being.

As part of the rebrand, HWP will launch a series of programs, webinars, workshops, networking events, and a newsletter designed to empower and support the Latino community and small business owners. These initiatives will provide essential resources, education, mentorship, and access to capital, enabling Latino entrepreneurs to start and grow successful businesses.

"Small business owners play a vital role in driving economic growth and creating opportunities within the Latino community," added Rodriguez. "Our rebranding aligns with our core belief that supporting small businesses is key to advancing economic well-being and closing the wealth gap."

HWP's rebranding efforts have been supported by Mavity, a Latino-owned HR Tech startup based in New York, and part of L'ATTITUDE Ventures' investment portfolio. Mavity's collaboration tool and global payouts platform have been instrumental in helping HWP execute the rebranding process seamlessly. Their innovative technology has played a key role in driving efficiency and effectiveness throughout the rebranding journey.

"We are honored to be part of the Hispanic Wealth Project's rebranding initiative and to contribute our expertise in distributed teams and HR Tech to empower the Latino community," said Tomás Uribe, co-founder and CEO at Mavity. "As a startup founded and run by Latinos, we are committed to being a beacon of positive change and providing valuable solutions that support the growth and success of the community."

The new brand identity is being rolled out across all HWP channels, including the website, social media platforms, and marketing materials. The launch of the rebrand is accompanied by a comprehensive marketing campaign, featuring engaging content, videos, and personal insights from Mavity team members, showcasing the thought process behind the choice of branding, logo, colors, and more.

As HWP embarks on this exciting phase of growth and transformation, the organization remains dedicated to its mission of tripling Hispanic household wealth. The rebranding initiative underscores HWP's continued commitment to empowering Latinos, supporting small businesses, and creating lasting economic impact within the community.

For more information about the Hispanic Wealth Project and its rebranding efforts, please visit

About The Hispanic Wealth Project

The Hispanic Wealth Project (HWP), established by The American Center for Economic Advancement, is a non-profit organization that fosters an ecosystem for Hispanic household wealth creation. HWP empowers Latinos to fully participate and prosper in the U.S. economy through sustainable homeownership, small business development, and financial education initiatives. With a commitment to tripling Hispanic household wealth, HWP provides resources, education, and support to uplift the Latino community and create a long-lasting economic impact.

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