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Empowering the
Latino Community
Latino Community
In 2014, the National Association of Hispanic Real Estate Professionals (NAHREP®) established the Hispanic Wealth Project™ (HWP), an initiative born in the wake of the Great Recession, when Latinos lost up to two-thirds of their median household wealth.
ABOUT
Mission
It was then that the organization set the audacious goal to triple Hispanic household wealth by 2024. To guide that goal, the HWP produced a blueprint outlining three primary areas of focus, along with a series of targeted component goals for building wealth: increasing homeownership, scaling small businesses, and diversifying investments.
The Hispanic Wealth Project is a non-profit whose mission is to financially and educationally empower the Hispanic community in America.
PROJECT APPROACH
& FRAMEWORK
The Hispanic Wealth Project fosters a national dialogue around issues affecting the creation and retention of wealth for Hispanic households. The Project drives change through initiatives that set forth an actionable plan to address the requirements we set to achieve the Project’s goals.
Of course, we don’t hold a monopoly on good ideas, nor do we alone represent the resources that must be marshaled to define and support the breadth of initiatives that will, in aggregate, triple Hispanic household wealth over the next ten years. We therefore distinguish between NAHREP-recognized initiatives and NAHREP-driven initiatives, and offer a place for each within the Project context.
NAHREP-driven initiatives will leverage resources and commitments from key sponsors.
These NAHREP-driven initiatives will arise from a targeted focus on one or more of the requirements for a stated Project goal, and will be monitored continuously for their measurable contributions to a tripling of Hispanic household wealth over the next ten years.
TEN-YEAR GOALS
REAL ESTATE
BUSINESS OWNERSHIP
ASSET PROTECTION
The Hispanic Wealth Project aims to reduce the proportional wealth gap between Hispanic and non-Hispanic White households by 50% by 2034. To guide this goal, the HWP has identified the following component goals as targeted areas of focus:
- Increase the number of Hispanic-owned employer firms to 600,000 or greater.
- Triple the investment allocation of VC funding to Hispanic founders.
- Increase the share of Hispanic households with a will or trust to 30% or greater.
- Increase the share of individuals in the NAHREP network with an estate plan to 75% or greater.
- Maintain a Hispanic homeownership rate of 50% or greater.
- Increase the number of Hispanic owner-households to 11.5 million.
- Increase the rate of Hispanic investment property ownership by 25%.
- Double the share of Hispanic real estate and mortgage professionals in the industry.
FINANCIAL ASSETS
- Increase the share of Hispanic households owning non-cash financial assets (e.g., stocks, bonds, mutual funds, 401k accounts) to 50% or greater.
- Increase the share of Hispanic financial planners and investment professionals by 30%.
The Hispanic Wealth Project focuses on programs, policies and initiatives that are critical to its mission to financially and educationally empower the Hispanic community in America, including:
- Increase current Hispanic homeownership rates
- Elevate sustainability in advancing homeownership outcomes
- Promote Hispanic access to market-rate mortgage financing
- Examine population migration patterns and housing stock alignment
- Encourage outreach by U.S. financial service provides to Hispanic communities
- Reimagine the delivery of traditional financial services in contexts and through programs that align with the cultural, geographic, employment and transactional patterns of Hispanic households
- Promote education in Hispanic communities to increase awareness of asset diversification and investment options, including participation in employer-sponsored 401(k) programs
- Foster Hispanic entrepreneurship
- Provide investment capital and financing to incubate Hispanic start-ups
- Structure training and mentorship programs that support Hispanic entrepreneurs
- Showcase Hispanic entrepreneurial “success stories” to highlight Hispanic icons across a broad representation of the U.S. economy
PROGRAMS, POLICIES
&
&
INITIATIVES
PILLARS
Asset
Protection
Protection
Real
Estate
Estate
Business
Ownership
Ownership
Asset
Ownership
Ownership
Sara M. Rodriguez is the Founder and CEO of Titan Title, LLC, a leading, independently owned title and settlement company serving clients throughout Virginia, Maryland, Washington D.C., and Florida. With over 20 years of experience in the real estate and title industry, Sara is widely recognized as a trusted authority in both residential and commercial real estate transactions.
A licensed attorney admitted to the Virginia, Maryland, and D.C. Bars, Sara has a diverse legal background, having practiced real estate law, family law, and immigration law. Her legal expertise and dedication to client service drive Titan Title’s mission to simplify the closing process and deliver exceptional, customer-focused results.
Sara is a two-time HousingWire Women of Influence Award recipient (2019 and 2020) and a highly sought-after speaker and educator across the Washington, D.C. metro area. She regularly teaches real estate continuing education classes in both English and Spanish and has presented on topics such as contract law, short sales, foreclosures, and 1031 exchanges at national industry events.
As a past President of the National Association of Hispanic Real Estate Professionals (NAHREP), Sara is a passionate advocate for increasing Hispanic homeownership and promoting digital innovation in real estate, including remote online notarization.
At Titan Title, Sara leads with a focus on communication, integrity, and results. Her team is committed to providing smooth, secure, and high-quality closings—every time.
A licensed attorney admitted to the Virginia, Maryland, and D.C. Bars, Sara has a diverse legal background, having practiced real estate law, family law, and immigration law. Her legal expertise and dedication to client service drive Titan Title’s mission to simplify the closing process and deliver exceptional, customer-focused results.
Sara is a two-time HousingWire Women of Influence Award recipient (2019 and 2020) and a highly sought-after speaker and educator across the Washington, D.C. metro area. She regularly teaches real estate continuing education classes in both English and Spanish and has presented on topics such as contract law, short sales, foreclosures, and 1031 exchanges at national industry events.
As a past President of the National Association of Hispanic Real Estate Professionals (NAHREP), Sara is a passionate advocate for increasing Hispanic homeownership and promoting digital innovation in real estate, including remote online notarization.
At Titan Title, Sara leads with a focus on communication, integrity, and results. Her team is committed to providing smooth, secure, and high-quality closings—every time.
HWP LEADERSHIP
Sara Rodriguez,
Chairperson
Chairperson
Gary Acosta is an entrepreneur, investor, and advocate for the Latino business community. He is the Co-Founder and CEO of the National Association of Hispanic Real Estate Professionals (NAHREP), the largest Latino business organization in the nation with more than 58,000 members and 100 local chapters. Under his leadership, NAHREP created the Hispanic Wealth Project, a non-profit committed to increasing household wealth in the Latino community.
In 2025, Gary co-founded AVANCE Global, an event platform designed to spotlight Latino leadership, entrepreneurship, and culture. AVANCE Global was created with media entrepreneur and New York Times bestselling author, Nely Galán. The event platform builds on the momentum of L’ATTITUDE, the renowned national event Gary co-founded alongside international business executive Sol Trujillo, former United Airlines CEO, Oscar Muñoz, and music icon Emilio Estefan.
Gary also founded AVANCE Sports and the National Hispanic Construction Alliance (NHCA), both are business organizations focused on advancing the professional and economic mobility of Latinos in their respective industries.
He is a founding partner of L’ATTITUDE Ventures, the largest venture capital fund in the country that invests exclusively in Latino-led startups. Over the course of his career, Gary has launched and led several companies in real estate, mortgage, and technology, including New Vista Asset Management, CounselorMax, and RealEstateEspanol.com. He also co-founded The Mortgage Collaborative, a for-profit network of more than 200 mortgage companies.
Gary served on the consumer advisory board of the Consumer Financial Protection Bureau (CFPB) and on advisory boards for several Fortune 500 companies, including Fannie Mae, Freddie Mac, and JP Morgan Chase. He currently serves on the boards of NAHREP and BaseCap Analytics.
Gary has been recognized by REALTOR® Magazine as one of the 25 Most Influential People in Real Estate and by Latino Leaders Magazine as one of the 101 Most Influential Latinos in America. His video series, “The Latino Brand,” shares his take on business, leadership, and the image of Latinos in America.
Gary grew up in Montebello, California, and attended the University of California in San Diego and Pomona College, where he played varsity basketball for Hall of Fame coach, Gregg Popovich. He lives with his family in San Diego.
In 2025, Gary co-founded AVANCE Global, an event platform designed to spotlight Latino leadership, entrepreneurship, and culture. AVANCE Global was created with media entrepreneur and New York Times bestselling author, Nely Galán. The event platform builds on the momentum of L’ATTITUDE, the renowned national event Gary co-founded alongside international business executive Sol Trujillo, former United Airlines CEO, Oscar Muñoz, and music icon Emilio Estefan.
Gary also founded AVANCE Sports and the National Hispanic Construction Alliance (NHCA), both are business organizations focused on advancing the professional and economic mobility of Latinos in their respective industries.
He is a founding partner of L’ATTITUDE Ventures, the largest venture capital fund in the country that invests exclusively in Latino-led startups. Over the course of his career, Gary has launched and led several companies in real estate, mortgage, and technology, including New Vista Asset Management, CounselorMax, and RealEstateEspanol.com. He also co-founded The Mortgage Collaborative, a for-profit network of more than 200 mortgage companies.
Gary served on the consumer advisory board of the Consumer Financial Protection Bureau (CFPB) and on advisory boards for several Fortune 500 companies, including Fannie Mae, Freddie Mac, and JP Morgan Chase. He currently serves on the boards of NAHREP and BaseCap Analytics.
Gary has been recognized by REALTOR® Magazine as one of the 25 Most Influential People in Real Estate and by Latino Leaders Magazine as one of the 101 Most Influential Latinos in America. His video series, “The Latino Brand,” shares his take on business, leadership, and the image of Latinos in America.
Gary grew up in Montebello, California, and attended the University of California in San Diego and Pomona College, where he played varsity basketball for Hall of Fame coach, Gregg Popovich. He lives with his family in San Diego.
Gary Acosta,
Co-Founder
Co-Founder
Ebetuel (Beto) Pallares was born in Cd. Juarez, Chihuahua, Mexico, and raised in El Paso, TX. He began his career as a management consultant focused primarily on the telecom industry. He’s also been a start-up entrepreneur, a telecom executive, a restaurateur, a nonprofit director, a venture capitalist, and a professor. Beto’s investment expertise is in seed and early-stage venture investments and venture fund creation. He advises a family office on fund commitments and direct investments into private operating companies and is the general partner/fund manager of an early-stage vc fund. Beto enjoys being involved in entrepreneurial transformation, particularly in the Borderplex region, where he incorporates best-in-class mentorship, tech tools, and resources for start-up founders and aspiring investors.
He taught entrepreneurship and strategic management at New Mexico State University and held the Bill and Sharron Sheriff Endowed Chair in Entrepreneurship (2018 to 2023). Beto is a Kauffman Fellow and a Presidio Fellow and, over the years, has served on the board of over three dozen private companies. He also served on the board of Exagen, Inc. (NASDAQ: XGN) from 2019 to 2024. He now serves as the Executive Director of the Hispanic Wealth Project, an initiative to support the wealth growth and stewardship of the Hispanic community. Beto holds a Ph.D. in International Business Strategy from the University of Texas at El Paso and an MBA. He received a B.A. in economics from Brandeis University. Beto frequently lectures internationally on topics ranging from tech ecosystem development and start-up mentorship. In his free time, Beto fantasizes about playing percussion with a touring salsa band and writing poetry in a dimly lit tavern. He is the proud father of three very awesome girls.
He taught entrepreneurship and strategic management at New Mexico State University and held the Bill and Sharron Sheriff Endowed Chair in Entrepreneurship (2018 to 2023). Beto is a Kauffman Fellow and a Presidio Fellow and, over the years, has served on the board of over three dozen private companies. He also served on the board of Exagen, Inc. (NASDAQ: XGN) from 2019 to 2024. He now serves as the Executive Director of the Hispanic Wealth Project, an initiative to support the wealth growth and stewardship of the Hispanic community. Beto holds a Ph.D. in International Business Strategy from the University of Texas at El Paso and an MBA. He received a B.A. in economics from Brandeis University. Beto frequently lectures internationally on topics ranging from tech ecosystem development and start-up mentorship. In his free time, Beto fantasizes about playing percussion with a touring salsa band and writing poetry in a dimly lit tavern. He is the proud father of three very awesome girls.
Ebetuel (Beto) Pallares,
Executive Director
Executive Director
Cynthia Rodriguez is a Program Management Director with the Hispanic Wealth Project™ (HWP) and an independent Organizational Development Consultant. With more than 15 years of leadership experience, she specializes in program and portfolio management, organizational change, stakeholder engagement, partnership development, coaching, communication, customer experience, and process improvement. At HWP, Cynthia leads the design and execution of national wealth-building initiatives, develops impactful programs and curriculum, and guides distributed teams through innovative change that produces measurable business outcomes. Her experience includes managing multimillion-dollar program budgets and initiatives serving more than 80,000 professionals. She previously served as an Assistant Vice President in financial services.
Cynthia holds a Master’s degree in Communication Studies from San Diego State University, is a Prosci® Certified Change Management Practitioner, and earned a Postgraduate Global Certification in Organizational Development and Change Leadership from the Drucker School of Management. Born and raised in San Diego, CA — Cynthia is happily married and continues to reside in her hometown.
Cynthia holds a Master’s degree in Communication Studies from San Diego State University, is a Prosci® Certified Change Management Practitioner, and earned a Postgraduate Global Certification in Organizational Development and Change Leadership from the Drucker School of Management. Born and raised in San Diego, CA — Cynthia is happily married and continues to reside in her hometown.
Cynthia Rodriguez,
Program Management Director
Program Management Director