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ProXimo Next is When the Second Generation Stepped Into Its Own
In September 2025, something meaningful surfaced inside the ProXimo at AVANCE Global conference in San Diego. Amid the swirl of business leaders, entrepreneurs, real-estate strategists, innovators, and cultural builders, a new track made its debut: ProXimo Next.
Not a breakout session. Not a side offering. A deliberate space carved for a rising generation—adult children, ages 18 to 35, of successful leaders registered for the event—who stand at the threshold between what their families built and what they must carry forward.
According to the official description, ProXimo Next is an exclusive track “crafted for adult children (ages 18 to 35) of successful leaders registered for the event for a life-changing experience.” It is designed to equip these young adults “with the vision, tools, and connections to build enduring multi-generational wealth.” It includes exclusive social experiences intended to connect participants with “like-minded peers, future partners, mentors, and friends.”
For decades, Latino entrepreneurship has been told as a first-generation story: sacrifice, survival, and the slow construction of economic footholds—often without guidance, without capital, without a roadmap. But as Latino business leadership expands, we are entering a new chapter: continuity. Stability. Stewardship.
The arrival of ProXimo Next marks the moment our community acknowledges that the second generation is not simply inheriting businesses. They are inheriting responsibility—economic, cultural, and historical.
The track’s debut did not need elaborate programming bullet points to make an impact. Its existence alone said enough:
Latino families are preparing for the long game.
ProXimo Next provided access to the wider ProXimo environment—a gathering already infused with innovation, investment, real-estate strategy, media, leadership, and the full spectrum of the Latino ecosystem. More importantly, it created a space for young adults who grew up close to their parents’ businesses, ambitions, triumphs, and pressures to finally speak to one another.
What happens when the children of entrepreneurs meet in the same room? When they come face-to-face with people who understand the blend of privilege and pressure that defines being “next”? When they realize that maintaining a legacy is not the same as living in someone else’s shadow?
These are not hypothetical questions. These are the questions ProXimo Next quietly surfaced.
And it mattered. Because the next generation of Latino leadership is not waiting to be anointed. They are poised to shape, refine, and re-imagine what Latino prosperity looks like in an era where representation and power are being renegotiated nationally.
ProXimo Next is not about replacing the founders. It’s about ensuring that the progress built through decades of resilience does not fade after one generation. It’s about creating a future in which Latino wealth, leadership, and vision are not fleeting accomplishments but permanent fixtures.
For young adults navigating this space—those who respect where they come from but are ready to define where they’re going—ProXimo Next offered something rare: recognition. Intention. A seat that wasn’t inherited but earned through participation and readiness.
Not a breakout session. Not a side offering. A deliberate space carved for a rising generation—adult children, ages 18 to 35, of successful leaders registered for the event—who stand at the threshold between what their families built and what they must carry forward.
According to the official description, ProXimo Next is an exclusive track “crafted for adult children (ages 18 to 35) of successful leaders registered for the event for a life-changing experience.” It is designed to equip these young adults “with the vision, tools, and connections to build enduring multi-generational wealth.” It includes exclusive social experiences intended to connect participants with “like-minded peers, future partners, mentors, and friends.”
For decades, Latino entrepreneurship has been told as a first-generation story: sacrifice, survival, and the slow construction of economic footholds—often without guidance, without capital, without a roadmap. But as Latino business leadership expands, we are entering a new chapter: continuity. Stability. Stewardship.
The arrival of ProXimo Next marks the moment our community acknowledges that the second generation is not simply inheriting businesses. They are inheriting responsibility—economic, cultural, and historical.
The track’s debut did not need elaborate programming bullet points to make an impact. Its existence alone said enough:
Latino families are preparing for the long game.
ProXimo Next provided access to the wider ProXimo environment—a gathering already infused with innovation, investment, real-estate strategy, media, leadership, and the full spectrum of the Latino ecosystem. More importantly, it created a space for young adults who grew up close to their parents’ businesses, ambitions, triumphs, and pressures to finally speak to one another.
What happens when the children of entrepreneurs meet in the same room? When they come face-to-face with people who understand the blend of privilege and pressure that defines being “next”? When they realize that maintaining a legacy is not the same as living in someone else’s shadow?
These are not hypothetical questions. These are the questions ProXimo Next quietly surfaced.
And it mattered. Because the next generation of Latino leadership is not waiting to be anointed. They are poised to shape, refine, and re-imagine what Latino prosperity looks like in an era where representation and power are being renegotiated nationally.
ProXimo Next is not about replacing the founders. It’s about ensuring that the progress built through decades of resilience does not fade after one generation. It’s about creating a future in which Latino wealth, leadership, and vision are not fleeting accomplishments but permanent fixtures.
For young adults navigating this space—those who respect where they come from but are ready to define where they’re going—ProXimo Next offered something rare: recognition. Intention. A seat that wasn’t inherited but earned through participation and readiness.
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