Founder
Armando Zumaya and Assistant Director
Ana Patiño of
Somos El Poder recently shared their passion and vision for unlocking the immense power of Latino philanthropy. Somos El Poder, which translates to "We Are the Power," is a nonprofit organization dedicated to empowering Latino communities through fundraising and capacity-building initiatives.
"Somos El Poder is what's brought up from the idea of harnessing the power of the Latino community," Ana explains. "Latinos are givers. They have big hearts. This community is diverse, they represent an economic powerhouse, a workforce, a resource, and they have enormous potential to give."
Armando echoes this sentiment, emphasizing the incredible financial potential within the Latino community: "I'm the only person that's ever estimated how much Latinos could give every year, which is $24.7 billion a year. So, that's incredible power."
Somos El Poder recognizes the need to shift the paradigm of Latino philanthropy. Rather than relying solely on external funding sources, they advocate for Latinos to take ownership of their giving and invest in their own communities.
"The current methodology for Latinos and Hispanics in philanthropy is, ‘let's ask foundations and corporations to give us more money’," Armando states. "And one, they haven't. Even if they did, that's only a minority of philanthropy. That's 18% of giving. The real power in giving is individuals."
Both Ana and Armando identify key areas of need within the Latino community: voting rights, education, and capacity building for nonprofits.
"I think for me, it's two things. It's voting rights and education," Ana shares. "There are parts of this country where they're trying to get Latinos not to vote, which is horrifying. They're making it hard for them."
"Now, if we talk about the needs for nonprofits specifically, I would say that includes capacity building," Ana adds. "That's something that's lacking for a lot of individuals. They don't invest in that as much as they should."
Somos El Poder is actively addressing these needs through their fundraising efforts, providing training and resources to empower nonprofits and individuals to become active philanthropists.
"The facts are ignored in fundraising," Armando emphasizes. "We are not asked for money. And since we're not, it's like any system. If you're not asked, you don't get ready."
They challenge the misconception that Latinos are not inclined to give, citing real-life examples of successful fundraising initiatives within their community.
Anna further emphasizes the transformative impact of individual giving: "When you ask a working woman, you empower them. There are great examples of mass small gifts. Somebody can give five bucks a month. But when you give, you empower people, they're part of the solution. They're no longer bystanders. They're invested."
Somos El Poder advocates for a shift in perspective, viewing giving as a source of empowerment, not just a financial transaction.
"When you make it happen, it makes you powerful. So it's self-generating," Armando states. "Rather than waiting for some foundation, maybe you throw some change your way. It's different. And especially when your own people give to you, you're obligated to deliver with them. It's a different scenario altogether."
Both leaders outline key principles for effective fundraising within the Latino community:
- Prospect Research: Understanding the potential donor base and their giving capacity.
- Asking Intelligently: Approaching donors with tailored requests that resonate with their values and experiences.
- Investing in Fundraising: Allocating resources to build dedicated fundraising teams and programs.
Ultimately, Somos El Poder believes in building a culture of philanthropy within the Latino community. They are working to overcome the stigma associated with fundraising and empower individuals to become active participants in creating a brighter future for their communities.
"We're trying to help them build a culture of philanthropy, a culture of solving the reasons why people don't give," Anna explains. "If we're not asking the individual donor, then we start asking to be able to continue the work of the nonprofits, because fundraising becomes the basis for sustainability of these nonprofits."
"We're not foreigners. We are this country," Armando asserts, emphasizing the power and potential of the Latino community to contribute to and shape the future of the United States.
For those looking to learn more about Somos El Poder and their efforts to empower Latino philanthropy, visit their
https://www.somoselpoder.org or connect with them on social media.
About Armando ZumayaArmando Zumaya is Founder & Executive Director of Somos El Poder, a national Latinx fundraising institute. He has been in fundraising for over 38 years in a variety of roles that have given him a unique perspective on all aspects of development offices, fundraising culture and Latinx in the US nonprofit world. Armando founded Somos El Poder because of his experiences from his long career in development, his success in teaching fundraising and a deep pride in his Chicano heritage.
He is a noted expert on Latino Major Giving and all aspects of fundraising with the Latinx community. He has direct experience raising five-, six- and seven-figure gifts from Latinx in the US. He lectures and writes about the Latinx experience in the nonprofit world and is an active development officer.
About Ana PatiñoAna Patiño is the Assistant Director at Somos El Poder. With over a decade of experience in the nonprofit sector, Ana has nurtured her passion for social impact and community development. Her extensive background includes program management, event planning, fundraising, and public relations. Before joining Somos El Poder, Ana worked as the Programs Director at Empowering Latino Futures, a nonprofit dedicated to education, literacy, and Latino author book awards programs. Ana has also served as a Board Member of the League of Women Voters North County San Diego and as VP of Public Relations at Vista Sunrise Toastmasters. Beyond her role at Somos El Poder, Ana is exploring innovative solutions to support small nonprofits, focusing on areas such as assessments, optimization, and fundraising support.
Disclosure: Please note that the information provided in this article is for educational and informational purposes only and should not be construed as financial advice.