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As we navigate the economic landscape of 2025, the mission of the Hispanic Wealth Project (HWP) has never been more crucial. Despite the challenges our community may face this year, our commitment to enabling Hispanic wealth remains unwavering. The path to prosperity is not without obstacles, but with the right tools and mindset, we can overcome them together.

At the heart of our efforts are the HWP 10-year goals and the NAHREP 10 Principles. These serve as our north star, providing clear and actionable guideposts for wealth generation that anyone can follow. Let me highlight a few key principles:

1. Save aggressively and invest for the long-term: This foundational principle has helped many in our community weather economic uncertainties.
2. Be in the top 10% of your profession: By striving for excellence, we not only increase our earning potential but also open doors for others.
3. Own a home and invest in real estate: Homeownership remains a cornerstone of wealth building, and we're seeing more Hispanics achieve this goal each year.

The Hispanic Wealth Project is not just about principles; it's about action. We're proud to lead by example:

• Our NAHREP 10 Certified Trainers program has equipped over 25,000 participants with essential financial literacy skills in 2024 alone.
• Through partnerships like our Airbnb-hosted workshops, we're opening new avenues for wealth creation. It's encouraging to see that 76% of attendees expressed intent to pursue hosting as a wealth-building tool.
• The HWP Accelerator, launched in collaboration with the San Diego Foundation, is nurturing the next generation of Hispanic entrepreneurs, providing them with resources and mentorship to scale their businesses.

The impact of our initiatives in 2024 has been significant:

• We've seen a 15% increase in Hispanic homeownership rates in targeted communities.
• Our entrepreneurship programs have helped launch over 500 new Hispanic-owned businesses.
• Participants in our financial literacy programs report an average 30% increase in savings rates.

• Expand our reach to engage 100,000 participants in financial literacy training by 2026.
• Launch a national mentorship program connecting successful Hispanic business owners with aspiring entrepreneurs.
• Develop a digital platform to provide on-demand access to wealth-building resources and tools.

As we face the challenges of 2025, remember that each step towards financial literacy, homeownership, and entrepreneurship is a step towards generational wealth. The Hispanic Wealth Project is here to support you on this journey. Together, we can build a future of prosperity for our community.

¡Juntos podemos! (Together we can!)

Sara Rodriguez
Chairperson, Hispanic Wealth Project

Disclosure: Please note that the information provided in this article is for educational and informational purposes only and should not be construed as financial advice.

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