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How Onxite is Transforming Event Sponsorships with Data-Driven Insights
In the world of sponsored events and experiential marketing, Onxite is redefining how brands, agencies, and properties measure and maximize their return on investment.
Founded by Marco Lopez, an industry expert in integrated marketing and sponsorship, Onxite is a SaaS platform that leverages advanced data analytics to provide actionable insights for event performance. With a focus on real-time measurement and transparency, Onxite empowers stakeholders to make data-driven decisions and enhance the impact of their sponsorships.
Founded by Marco Lopez, an industry expert in integrated marketing and sponsorship, Onxite is a SaaS platform that leverages advanced data analytics to provide actionable insights for event performance. With a focus on real-time measurement and transparency, Onxite empowers stakeholders to make data-driven decisions and enhance the impact of their sponsorships.
Hacking the Analog Event Ecosystem with Digital Precision
Onxite’s platform goes beyond traditional measurement tools by modernizing the event marketing ecosystem. With user-friendly dashboards and comprehensive event snapshots, Onxite delivers critical metrics at a glance, including attendance, budget adherence, and overall engagement. By hacking into the analog infrastructure of event marketing, Onxite offers a transformative approach to evaluating Return on Event Investment (ROEI), making it easier than ever for brands and agencies to assess their impact.
Built for Brands, Agencies, and Properties
Onxite caters to a broad spectrum of users across the event marketing landscape:
Onxite provides an all-in-one solution where stakeholders can easily upload assets, receive immediate feedback, and report with agility. This streamlined approach allows brands, agencies, and properties to align on goals and continuously optimize their strategies for future events.
- For Brands: The platform enables brands to track and optimize activations, ensuring they connect with their target audience in meaningful ways.
- For Agencies: With real-time feedback and transparent reporting, Onxite helps agencies build trust with clients by delivering measurable results.
- For Properties: Properties can now better understand and enhance the consumer experience, maximizing engagement and delivering memorable moments.
Onxite provides an all-in-one solution where stakeholders can easily upload assets, receive immediate feedback, and report with agility. This streamlined approach allows brands, agencies, and properties to align on goals and continuously optimize their strategies for future events.
The Onxite Process: From Measurement to Optimization
Onxite’s platform is designed with a clear, structured process to drive improvement across events:
1. Measure: Gather valuable data on attendance, engagement, and overall performance.
2. Benchmark: Identify areas of improvement and opportunities for growth.
3. Plan: Utilize insights to create a learning agenda for future events.
4. Report: Provide transparent, easy-to-access data for stakeholders.
5. Optimize: Maximize ROI by refining strategies based on data-driven insights.
This methodology not only simplifies event reporting but also enables continuous improvement, ensuring that each event is more impactful than the last.
1. Measure: Gather valuable data on attendance, engagement, and overall performance.
2. Benchmark: Identify areas of improvement and opportunities for growth.
3. Plan: Utilize insights to create a learning agenda for future events.
4. Report: Provide transparent, easy-to-access data for stakeholders.
5. Optimize: Maximize ROI by refining strategies based on data-driven insights.
This methodology not only simplifies event reporting but also enables continuous improvement, ensuring that each event is more impactful than the last.
A Vision for Data-Driven Event Marketing
Onxite’s mission is to transform the way event sponsorships are measured, providing brands with the intelligence needed to create unforgettable experiences that resonate with people’s interests and values. By fostering data transparency and agility, Onxite helps brands and agencies build lasting connections with their audiences, delivering events that are not only memorable but also measurable.
What inspired you to create Onxite, and how does it address the current challenges in event sponsorship measurement?
Marco: I just wanted to build a quick recap tool, because most times, to get the results of an event it takes weeks. That led me to a bigger problem that I knew about it, but didn’t know how to fix, which is the lack of common measurement. Media has common measurement and no matter what you use, there are common KPIs to track and benchmark advertising efforts. So, I had a “Slumdog Millionaire” moment when it finally clicked! I created a method to solve the problem. We now can deliver insights and avoid making decisions based on gut feelings. That is how Onxite was born.
How does Onxite’s platform enhance real-time feedback for agencies and brands during events?
Marco: We operationalized the ecosystem in which we already belong to. We do this through a standardized real-time survey system, which not only quantifies and digitizes the interactions with a brand during the event, but it also collects feedback that can be applied to the next event. Agencies can share a dashboard with clients, and they can see results as they are coming through, with feedback and evidence.
Marco: I just wanted to build a quick recap tool, because most times, to get the results of an event it takes weeks. That led me to a bigger problem that I knew about it, but didn’t know how to fix, which is the lack of common measurement. Media has common measurement and no matter what you use, there are common KPIs to track and benchmark advertising efforts. So, I had a “Slumdog Millionaire” moment when it finally clicked! I created a method to solve the problem. We now can deliver insights and avoid making decisions based on gut feelings. That is how Onxite was born.
How does Onxite’s platform enhance real-time feedback for agencies and brands during events?
Marco: We operationalized the ecosystem in which we already belong to. We do this through a standardized real-time survey system, which not only quantifies and digitizes the interactions with a brand during the event, but it also collects feedback that can be applied to the next event. Agencies can share a dashboard with clients, and they can see results as they are coming through, with feedback and evidence.
What role does data transparency play in building trust with stakeholders in event marketing?
Marco: I love this question, because this is at the center of what data analytics is about: transparency and rigor, which can build trust. Statistics is at the foundation of the methodology. From those who are answering the surveys (stakeholders) to having a statistically significant pool of people validating to achieve brand incrementality, based on marketing objectives is one part. There are a few other parts to the methodology that powers the algorithm, but I’m so excited to contribute to my industry, in a new way!
How does Onxite ensure that its platform remains user-friendly while providing complex data analytics?
Marco: I know that everyone is talking about Ai and of course, that is one way. There are two more ways that I believe will create a stronger event marketing workforce, through Onxite: 1). Developing learning tools to infuse learning about strategy and why measurement is important. 2). Continue to innovate, by listening to our users, and being in the trenches.
Onxite to me is not just a solution to make the process better, yes, that will be one part, but Onxite to me will be an ecosystem for branded live experiences where measurement is at the center of the two main protagonists: the brand and its target audience.
What future innovations do you envision for Onxite as the platform continues to evolve?
Marco: There are many, the goal is to build an ecosystem for our industry. The ones coming up, are Ai footprints (get it? like in the live space 😊) where not only does our Ai provide you with the insights from reporting on a single event or a group of them but also helps you in the planning process strategically. Integrations with hardware technology and ticketing systems are also part of the roadmap, and continuing to learn, making seismic changes to improve the industry and empower event marketers with knowledge!
By providing brands, agencies, and properties with the insights they need to optimize their sponsorship strategies, Onxite is setting a new standard for transparency and effectiveness in the event industry.
Marco: I love this question, because this is at the center of what data analytics is about: transparency and rigor, which can build trust. Statistics is at the foundation of the methodology. From those who are answering the surveys (stakeholders) to having a statistically significant pool of people validating to achieve brand incrementality, based on marketing objectives is one part. There are a few other parts to the methodology that powers the algorithm, but I’m so excited to contribute to my industry, in a new way!
How does Onxite ensure that its platform remains user-friendly while providing complex data analytics?
Marco: I know that everyone is talking about Ai and of course, that is one way. There are two more ways that I believe will create a stronger event marketing workforce, through Onxite: 1). Developing learning tools to infuse learning about strategy and why measurement is important. 2). Continue to innovate, by listening to our users, and being in the trenches.
Onxite to me is not just a solution to make the process better, yes, that will be one part, but Onxite to me will be an ecosystem for branded live experiences where measurement is at the center of the two main protagonists: the brand and its target audience.
What future innovations do you envision for Onxite as the platform continues to evolve?
Marco: There are many, the goal is to build an ecosystem for our industry. The ones coming up, are Ai footprints (get it? like in the live space 😊) where not only does our Ai provide you with the insights from reporting on a single event or a group of them but also helps you in the planning process strategically. Integrations with hardware technology and ticketing systems are also part of the roadmap, and continuing to learn, making seismic changes to improve the industry and empower event marketers with knowledge!
By providing brands, agencies, and properties with the insights they need to optimize their sponsorship strategies, Onxite is setting a new standard for transparency and effectiveness in the event industry.
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